Microsoft’s promotional program for students, which starts Tuesday, runs through the first of September.
A Microsoft Windows spokesperson told Mashable that this approach toward crowdsourced consumer purchasing is still new for the company and the industry.
« You think about all of these big purchases that we make throughout our lives and a lot of them come as gifts, » said Kristina Libby, head of Windows consumer PR for Microsoft. « So, encouraging your community to help you purchase a large good — we think that it’s going to become a much more standard practice [across the whole industry]. »
Tuesday’s campaign launch came in the midst of graduation season and quite a bit ahead of back-to-school time. The move could be yet another response from Redmond, Wash.-based Microsoft to Cupertino, Calif.-based Apple’s popular back-to-school promotions for college students. Previously, Microsoft offered a free Xbox 360 for students who bought a new Windows PC that was at least $699.
Photo : © Justin Sullivan/Getty Images. Screenshot courtesy of Microsoft.
Read the article : http://mashable.com/2013/06/04/microsoft-student-chip-in/